|
|
Build a Marketing Plan for GPS Company to address PND(Personal Navigation Device) Market
|
|
|
|
|
Open to all and FREE
|
|
|
|
|
SCU students and SCU Alumni interesting in Marketing career
|
|
|
|
|
FREE - Join here
|
|
|
|
|
Win a GPS unitworth $399.00)
|
|
|
|
|
Friday January 9th 2009 (06.00 PM) venue: Santa Clara University
|
|
|
|
|
Chance to win a GPS unit (worth $399.00)
RSVP here
Attend info-session and marketing plan presentation on Friday January 9th 2009 (Evening).
|
|
|
|
|
-
Start Registration from 25th November 2008
Register here
-
All teams should submit final Marketing Plan by e-mail to team@teamtrigger.com on or before 2nd January 2009 06:00 PM
-
Info session / Marketing Plan presentation on Friday 9th Janaury 2009(6.00 PM to 8:30 PM)
-
Price distribution and OneTouch Raffle on Friday 16th Janaury (tentative)
|
|
|
|
|
TBD
|
|
|
|
|
|
Category
|
Max Points
|
|
Executive Summary
|
5
|
Situation Analysis:
- Company Analysis
- Customer Analysis
- Competitor Analysis
- SWOT Analysis
|
10
|
Market Segmentations:
- Geographical
- Demographics
- Psychographics
- Behavioral
|
10
|
Marketing Strategy:
- Product
- Price
- Place
-Promotion
|
10
|
One Page Answer:
Do you think cell phone GPS will take over PND market?
What changes will you make on current PND’s to trigger PND sales?
|
5
|
Final Day Presentation:
|
10
|
|
|
|
|
Total Score:
|
50
|
|
Scores will be averaged and awards will go to the highest average score In the event of a tie, judges will select a winner by majority vote
|
|
|
|
|
|
-
Team size limited to maximum 2 participants only
-
Select a team name and register to this event
-
All teams must submit final marketing plan before deadline (January 2nd 2009 6.00 PM)
-
Top 5 teams will be selected to present their marketing plan on Friday Jan 9th 2009 (venue: Santa Clara University)
-
Winner will be declared on Friday Jan 16th 2009 during the info session event (venue: Santa Clara University)
All Contestants (and each team member) must agree to the rules, regulations, terms and conditions of the Marketing Plan Competition in order to participate.
Each Contestant (and each team’s members) must agree to the rules, regulations, terms and conditions of the Competition, including without limitation, that: the Marketing Plan Competition and its sponsors have the sole right to alter, amend, or supplement at any time and from time to time the rules, regulations, terms and conditions regarding the Marketing Plan Competition; all decisions regarding the Marketing Plan Competition, including the selection of the Competition winner, are in the sole discretion and judgment of the Marketing Plan Competition whose decisions in each case are final and unappealable; each Contestant shall release and hold harmless the Marketing Plan Competition, its Sponsors, Selection Committee, Participants, and all others associated with or assisting with the Marketing Plan Competition from any and all matters regarding the Marketing Plan Competition.
All Marketing plans should address the consumer PND market space or products from a GPS company.
Contestants must submit their final Marketing Plan to the Marketing Plan Competition at team@teamtrigger.com by 6:00 p.m. Friday, January 2nd, 2008 to participate in this year’s Marketing Competition. The Marketing Plan Committee reserves the right not to accept any late entries. Finalists will give an oral presentation on their Marketing plans to the Marketing Plan Competition’s Selection Committee on Friday, January 9th, 2009
All Marketing Plans must be the original work of the entering individual or team. Absolutely no software generated marketing plans will be accepted.
If there are no acceptable Marketing Plans, the Marketing Plan Competition in its sole discretion reserves the right to declare no winner and to not award the prize package to any Contestant.
|
|
|
|
|
E-mail your final Marketing Plan to team@teamtrigger.com
Cc to : Rajesh Patil at rajunpatil@yahoo.com
Cc to: Swathi Nigam Sinha at swatinigam@yahoo.com
If you have any questions contact Rajesh Patil at 408-859-3121
|
|
|
|
|
TeamTrigger
TeamTrigger encourages teambuilding and innovation. Their goal is to bring talent in teams and help everyone thrive. TeamTrigger was started in June 2007 to bring awareness in team success and since then it had been involved in several initiatives that have positively impacted the community.
For more details please visit: www.teamtrigger.com
SCU-MBA Marketing Network
Marketing Network is part of Santa Clara University’s graduate business community. It has more than 600 students and Alumni member. It provides student with more practical learning experience, like various competitions, mentoring by industry specialists, panel discussions etc.
For more details please visit:
www.scunetworks-mbamn.org
scumn.wikidot.com
|
|
|
|
|
Helios & Matheson
Commencing operations in 1991, helios and matheson has helped scores of clients maximize the performance of their IT organizations with a powerful suite of services driven by a seamless global delivery model.
We are headquartered in chennai, india with offices and subsidiaries in usa, singapore and india.
Over time we have built a strong USA and european presence and deep client relationships. Sustained infrastructure and sales/marketing investments over the last 16 years have helped create a world-class knowledge-networked work environment that empowers our team to provide high quality solutions to clients.
www.heliosmatheson.com
|